Train the Trainer Certification:
Turn Your Leaders into Confident Service Coaches.
Build a network of certified leaders who coach with purpose, communicate with confidence, and inspire consistent service excellence across every level.
Choose the Certification Experience that Fits Your Leadership Goals.
Customized Train the Trainer Certification Options
Freeman Group’s Train the Trainer Certification options are designed to meet leaders where they are — giving them the tools and confidence to teach, coach, and sustain service excellence across your organization. Whether developing internal facilitators through our Instructional Techniques Seminar (ITS) or equipping leaders to coach and reinforce standards through Foundations™ and Leading the Promises™, each certification option creates clarity, accountability, and consistency across every level of your operation.
Instructional Techniques
Facilitation & Delivery Skills
Designed for trainers, department heads, or team leads who deliver learning sessions and need to capture attention with confidence.
Foundations™
On-the-Job Training & Coaching
Ideal for supervisors and leaders responsible for teaching, modeling, and reinforcing both technical and behavioral standards.
Leading the Promises™
Sustaining Service Behaviors & Culture
For managers ready to sustain behavioral excellence through deepens coaching techniques and question-based leadership.
Not sure which Train the Trainer Certification is right for your team?
Custom Designed Just For Your Brand
What Makes Freeman Group’s Train the Trainer Certification Different?
Our Train the Trainer Certification process isn’t just about content delivery, it’s about alignment. We develop leaders who embody your service philosophy, teach with authenticity, and coach in ways that sustain your culture long after the workshop ends.
Integrated Learning
Blends Facilitation, Coaching & Sustainability
Built on Service Excellence
Rooted in more than 40 years of hospitality and leadership development experience, Freeman Group’s certification framework is trusted by global brands and local teams alike. We transform service philosophy into tangible, teachable standards that your leaders can deliver confidently.
Cultural Alignment
Aligns Leaders to Your Brand Promises & Standards
Because true leadership isn’t taught in a classroom. It’s modeled, practiced, and sustained.
Ready to Certify Your Leaders in Training Excellence?
Partner with Freeman Group
We’ll help you build a certification approach that fits your operation, your culture, and your team. Together, we’ll develop leaders who teach with clarity, coach with purpose, and deliver your service standards consistently.